Information We Collect
You may also choose to provide us with additional personal information if you contact us directly.
Why We Need Your Information and How We Use It
We require this information to understand your needs and provide you with a better service. In particular we collect it for the following reasons:
- To fulfil your order. We may get in touch with you by email or phone if we have questions regarding your order.
- Internal record keeping.
- We keep certain information as necessary for the purpose of our legitimate business interests and lawful obligations e.g. tax
- We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information we think you may find interesting using the email address you have provided. We will only do this if you have consented to receiving this information via our mailing list sign up form on this website. You can change your subscription preferences at any time by unsubscribing from our mailers or by contacting us on on the address below.
Visitors to our Website
When someone visits www.carlabakes.co.uk we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
Information Sharing and Disclosure
Information about our customers is important to our business. We share your personal information for very limited reasons and in limited circumstances, as follows:
- To comply with UK tax law.
- Service providers. We engage certain trusted third parties to perform functions and provide services to our shop, such as delivery companies. We will share your personal information with these third parties, but only to the extent necessary to perform these services.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Instagram: If instagram determines that you made a choice in your Facebook ad preferences and ads settings (see above), they will respect your choice for the ads you see in instagram. Find out more here: https://help.instagram.com/615366948510230
Pinterest: https://www.pinterest.co.uk/settings/ (see 'Personalisation')
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
We retain your personal information only for as long as is necessary to provide you with our services and to fulfil our legitimate business interests and lawful obligations, which may be up to 10 years.
The data will keep includes your order form, contact details and email correspondence regarding your order. We may also be required to share some of this information to comply with our legal, regulatory and tax obligations
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to Other Websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Data Protection Law means that you have extensive rights regarding the collection, storage and use of your data.
Under the GDPR (General Data Protection Regulation) you have the following rights as an individual regarding your data:
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights in relation to automated decision making and profiling
You may have the right to access and receive a copy of the personal information we hold about you by contacting me using the contact information below.
You may also have rights to change, restrict our use of, or delete your personal information. We may be required to store data for legal reasons such as our company tax obligations.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the below address.
How to Contact Carla Bakes
For purposes of UK data protection law, Carla Gill, I am the data controller of your personal information. If you have any questions or concerns, you may contact me at
Carla Gill, 38 Orrock Drive, Burntisland, Fife, Scotland, KY3 9HR, U.K